70% of market entries Fail = the $1mM mistake...
Mistake #1 - Wrong Entity & Structure
Cheap set up agents who put you business in the wrong Free Zone, the wrong Emirate will block you from bidding for government contracts, selling products and services in a booming market.
Mistake #2 - No or Incomplete Entry Strategy
Leading with capital intentions before making the commitment to the region doesn't work. Let's win some deals then decide doesn't work. To contract legally in the UAE you MUST have the right trade licence or be expelled from the region before you've had a chance.
Mistake #3 - No Network Access
You get a licence but then can't get meetings with decision makers. In the UAE businesses run through Family networks. without introductions from trusted parties you'll be stranded on the outside while your pipeline stalls.
Mistake #4 - Have The Local Narrative
You're competing on price, capability and offering the right solution BUT you're still not closing deals, because you have communicated why the UAE.
A different playbook and narrative is essential.
What the Market Data tell us
70% of foreign businesses fail to achieve profitability in the UAE because they don't have the basics in place and mis-read the market (Source Dubai Chamber)
The UAE Opportunity
The UAE is a perfect storm for businesses looking to open a regional hub, to scale and get access across the wider GCC - requires commitment and specific local contacts and knowledge.